Top 5 richest Michigan Wolverines based on NIL
(BVM) – Name, image and likeness deals have revolutionized college sports, and the Michigan Wolverines have fully embraced their share of these NIL opportunities.
Thanks to NIL, Michigan football retained its top players heading into the 2024 season. Will Johnson said it best when he stated that “the main reason” the Wolverines kept their core group of starters was because of NIL. Michigan’s NIL collective, Champions Circle, even has a $1 million fundraiser running to help retain its players.
Talent and marketability is the name of the game. The Wolverines have also secured NIL brand deals with local businesses and global brands to further secure their financial futures.
With that in mind, check out which five Michigan Wolverines athletes have the highest NIL valuations. The financial data is sourced from On3, the industry’s leading index for analyzing “performance, influence and exposure,” to estimate the “projected annual dollar value” for these athletes.