Top 5 richest Michigan Wolverines based on NIL

3. Colston Loveland

Loveland entered the 2024 season as the nation’s top-ranked tight end with 50,000 Instagram followers, culminating in his NIL valuation of $663,000. 

He signed with Michigan’s NIL collective and joined its “Those That Stay” campaign, which aims to prevent star Wolverines from transferring by providing NIL payouts. 

“There’s a lot of people hitting us up, pulling us every which way,” Loveland responded to WXYZ Detroit 7 when asked about the NIL era and different programs pulling at him to transfer. “We sat down, had a meeting, coach Moore was there the whole time, we all just kind of made a decision: ‘Yeah, we’re gonna stay here, Michigan has done us well.’” 

As a Wolverine, Loveland has acquired brand deals with companies such as Chevy of Highland, Allstate and M Den for trading cards.

Michigan TE Colston Loveland released limited-edition trading cards today through The M Den.

He caught touchdown passes against Ohio State and Purdue last season.

More from @AndyWittry: https://t.co/s7rA2Yp7qT pic.twitter.com/Ujzy6JCF8T

— On3 NIL (@On3NIL) June 1, 2023