Top 5 richest Notre Dame Fighting Irish based on NIL

1. Riley Leonard

Leonard’s rapid rise to a $1.1 million NIL valuation underscores his high demand. Ranked No. 58 on the national NIL top 100 list, Leonard’s journey reflects his growing influence both on and off the field. 

The quarterback’s NIL valuation was $250,000 when he entered the transfer portal in the offseason. But as one of the most sought-after QBs during the portal period, his valuation rose by $400,000, according to On3. Since joining Notre Dame, his NIL valuation has continued to increase due to his roster value with a strong 6-1 record. 

Off the field, Leonard has leveraged his new Notre Dame fanbase consisting of 56,000 followers across Instagram, TikTok and X. Roughly one-third of his Instagram posts since the season began have featured advertisements for brands like Icy Hot, Hollister, Arthrex and New Era Cap. He even signed a $100,000 deal with activewear company Rhoback. 

Latest: Riley Leonard has signed an NIL deal with Dick's Sporting Goods and is giving his earnings to teammates.

Leonard is showing his appreciation by including his entire offensive line in the deal for their efforts on the field.#TP4PT #TransferPortal pic.twitter.com/RzGZRMkC0R

— Transfer Portal for Playing Time (@TP4PT) September 6, 2024