The Colorado Rapids have played at DICK's Sporting Goods Park (DSGP) in Commerce City for nearly 20 years, sparking continual debate over the venue's impact on attendance and team engagement in the Denver sports market. While DSGP has hosted notable events and had sellouts, the Rapids often struggle to fill the stadium during regular season games, raising questions about whether geographical location is a primary issue or if other factors like team performance play a significant role. The park's distance from downtown Denver and surrounding development limitations contribute to this struggle, but comparable teams show that location alone isn't the only determinant of attendance.

By the Numbers
  • DSGP's reported first-game attendance in 2007 was 17,779.
  • Current permanent capacity in 2025 is 17,305; can increase to 18,581 with portable bleachers.
  • Highest average attendance since moving to DSGP is 16,278.
State of Play
  • DSGP is located 20-30 minutes from downtown Denver, impacting accessibility for fans.
  • The venue regularly sells out for significant events but not for mid-week or cold-weather games.
  • The shift in the MLS calendar could further complicate attendance issues.
What's Next

As the MLS shifts its schedule, the Rapids need to adapt their strategies to boost ticket sales and fan engagement, particularly during colder months. They may need to focus on improving the overall fan experience and optimizing their performance on the field, as winning seasons tend to drive higher attendance.

Bottom Line

The Colorado Rapids face significant challenges in maintaining consistent attendance at DSGP, but addressing team performance and enhancing the fan experience can offset the disadvantages of their location. Ultimately, success on the field and off will be crucial for revitalizing interest in the franchise.