In the latest episode of Le Sick Podcast, hosts Anthony Martineau and Éric Bélanger join Éric Hoziel to discuss the upcoming hockey match between Canada and the Czech Republic. They encourage listener engagement through subscriptions and interactions on their social media platforms, showcasing new content and merchandise. The podcast aims to provide insightful commentary on sports, particularly focusing on the NHL and Montreal Canadiens. An array of sponsors is highlighted, promoting local businesses and their offerings relevant to sports fans.

By the Numbers
  • Promotion of local businesses, including a 45-year-old bakery known for quality products.
  • Multiple social media platforms used to engage with fans, including TikTok and Instagram.
State of Play
  • Hosts are actively preparing listeners for the Canada vs. Czech Republic matchup.
  • Audiences are encouraged to subscribe to newsletters for updates on sports news.
What's Next

Listeners can anticipate continuing discussions leading up to the match, along with insights into the teams' performances as the game approaches. Further engagement with fanbase and merchandise growth is likely as the podcast gains traction.

Bottom Line

The Sick Podcast effectively combines sports commentary with local business promotion, enhancing fan engagement right before crucial games. This strategy not only informs but also builds community around the sports culture in Montreal.