The owner of Sounder at Heart reflects on the transition to an independent operation, emphasizing its success and sustainable growth in covering Seattle professional soccer. The site has launched a magazine, expanded its podcast network, and is moving into a dedicated office space. However, continued support from readers is crucial for maintaining high-quality content and original reporting. To incentivize memberships, discounts are currently being offered. The owner expresses excitement about future plans for growth and improvement.

By the Numbers
  • Membership discounts: 10% off standard rates of $30/year (Backer) and $75/year (Supporter).
  • Expansion includes the addition of a fourth podcast show and launch of a magazine.
State of Play
  • Sounder at Heart has successfully transitioned to an independent media outlet.
  • Content offerings have expanded significantly with new formats and a stronger collaborative community.
What's Next

Future developments include more innovative content releases and enhancements to membership benefits, capitalizing on the momentum leading up to the 2026 seasons.

Bottom Line

Support from readers is essential for the continued success of independent media like Sounder at Heart, fostering an environment for original and community-focused content in the world of soccer.