'The Football Town' is a new immersive documentary showcasing Pittsburgh's iconic relationship with football. Created by NFL Films in collaboration with the Steelers, it premieres on February 28 and will show at the Kamin Science Center for two months. The film highlights Western Pennsylvania’s rich football heritage, including professional, collegiate, and youth levels, all in preparation for the 2026 NFL Draft set for April 23-25. Steel city legends Bill Cowher and Jerome Bettis anchor the narrative, emphasizing local pride and tradition.

By the Numbers
  • The screening was attended by media on February 23, 2026.
  • The film has a runtime of 52 minutes.
  • The documentary will run exclusively for two months ahead of the NFL Draft.
State of Play
  • 'The Football Town' is being presented in an immersive format, a first for NFL Films.
  • The documentary aims to illustrate Pittsburgh’s unique cultural connection to football.
What's Next

The film's public debut on February 28 is expected to attract widespread interest, paving the way for enhanced community engagement as the NFL Draft approaches. This is an opportunity for the city to showcase its football heritage to visitors.

Bottom Line

'The Football Town' encapsulates Pittsburgh's deep-rooted football culture, making it clear that the city is more than just a football town—it’s a unique testament to the sport's significance in community identity and pride.