Atletico Madrid is partnering with Netflix for a promotional campaign tied to "The Immortal Man," a film based on the "Peaky Blinders" series. This collaboration includes a promotional film featuring key players like Antoine Griezmann and themed events at their stadium during the La Liga match against Getafe on March 14. The club will embrace a 1930s Birmingham atmosphere with themed decorations and performers, showcasing a unique blend of sports and entertainment.

By the Numbers
  • Atletico's commercial revenues increased by over 25%, reaching €113.46 million ($104 million) for the 2024–25 season.
  • The Immortal Man premieres on Netflix on March 20, 2024.
State of Play
  • The partnership is a one-off agreement but hints at potential future collaborations with Netflix.
  • Upcoming themed events in the stadium will enhance fan engagement and project cinematic experiences.
What's Next

As Atletico explores innovative partnerships, fans can expect a rise in creative marketing strategies involving cinematic themes. This could lead to more collaborations with entertainment firms as the club aims to boost revenue streams further.

Bottom Line

Atletico Madrid is pioneering a creative marketing approach through its partnership with Netflix, demonstrating the potential for clubs to merge sports with entertainment to engage fans and increase revenues significantly.