The Formula 1 scene in the U.S. has surged in popularity, driven by three key events: the Circuit of the Americas (COTA), the Miami Grand Prix, and the Las Vegas Grand Prix. COTA remains a traditional favorite, while Miami brings luxury and celebrity culture to the forefront. Las Vegas stands out with its massive economic impact, highlighting the evolving appeal of F1 across different demographics in the U.S.

By the Numbers
  • COTA attracted 432,000 fans in 2023, down from 440,000 in 2022, with an economic impact of over $480 million.
  • Miami Grand Prix had 270,000 attendees in 2024, generating an economic impact between $400 million and $500 million.
  • Las Vegas Grand Prix drew 315,000 attendees, but its estimated economic impact is around $900 million.
Yes, But

Despite its impressive economic performance, Las Vegas attracted fewer fans than COTA, prompting discussions on sustainability and the long-term appeal of night races versus traditional events.

State of Play
  • The U.S. F1 fanbase has reached 52 million, showing an 11% year-on-year increase.
  • Viewership for the 2025 season recorded an average of 1.3 million viewers per race in the U.S.
What's Next

As F1's popularity continues to grow, expect increased investment in facilities and marketing that cater to diverse audiences, as well as more competitive events tailored to emerging trends in sports entertainment.

Bottom Line

The surge of interest in Formula 1 in the U.S. is reshaping the motorsport landscape, offering unique experiences and significant economic benefits. The contrasting styles of COTA, Miami, and Las Vegas present opportunities for fans and investors to engage with the sport.