Fendt has partnered with the NHRA North Central Division to enhance support for drag racing in the Super Comp, Super Gas, and Super Street categories. The collaboration introduces the Fendt Championship Bonus Award, designed to reward top competitors in these classes during the upcoming NHRA Lucas Oil Drag Racing Series. With significant cash rewards for the top performers, this sponsorship aims to integrate Fendt’s agricultural roots with the racing community, particularly benefiting racers who are also farmers.

By the Numbers
  • First place receives $5,000; second place $3,000; third to tenth places $1,000 each.
  • The top 10 competitors will be recognized based on the final standings of the 2026 LODRS North Central Division Points Chase.
State of Play
  • The Fendt Championship Bonus Award incentivizes performance and commitment in the racing community.
  • This initiative signifies a deeper connection between agricultural stakeholders and motorsports.
What's Next

As the 2026 LODRS season unfolds, expect increased visibility for Fendt at racing events and a momentous year for competitors striving for the championship awards. Enhanced engagement and promotional activities are anticipated as Fendt solidifies its brand within the racing realm.

Bottom Line

Fendt’s partnership with NHRA not only promotes drag racing excellence but also reinforces the company’s commitment to supporting farmers—both on and off the track. This dual focus enhances brand visibility and creates a unique synergy between agriculture and motorsports.