NM State Athletics has formed a historic three-year partnership with Inn of the Mountain Gods, making it the exclusive jersey patch partner for Aggie Athletics starting in the 2026-27 season. This agreement is notable as it marks both the first jersey patch partner in NM State history and establishes the university as the first in Conference USA to secure such a partnership. The Inn of the Mountain Gods logo will appear on uniforms for multiple sports, enhancing the visibility of New Mexico's renowned establishment alongside Aggie Athletics.

By the Numbers
  • This is the largest annual partnership commitment in NM State Athletics history.
  • The partnership will feature the logo on uniforms across football, men's basketball, women's basketball, volleyball, baseball, and softball teams.
Yes, But

While the partnership celebrates the heritage of New Mexico, some may question the financial implications and long-term impact of such branding within the realm of collegiate athletics.

State of Play
  • NM State has made a significant step with this partnership, reflecting growing trends in college sports marketing.
  • The collaboration is positioned to strengthen community ties and enhance the student-athlete experience.
What's Next

As the partnership rolls out, further details regarding branding placement and collaborative initiatives are expected, potentially paving the way for additional sponsorships in collegiate athletics.

Bottom Line

This landmark partnership not only highlights the innovative approach of NM State Athletics but also serves as a vital link between the university and the cultural heritage of the surrounding community, setting a precedent for future collaborations in collegiate sports.