Ida Zetterström, a professional Top Fuel driver, is set to embark on her 2026 season at the NHRA 4-Wide Nationals, scheduled for April 24-26 at zMAX Dragway in North Carolina. This event will mark her debut with Shawn Reed Racing and her new primary partner, GlobalSKU, an AI-driven commerce platform that enhances online selling efficiency. The partnership aims to introduce GlobalSKU to the motorsports audience and aligns with the precision and performance demanded in Top Fuel competition.

By the Numbers
  • Zetterström made her NHRA debut in 2024 following her two Super Street Bike championships and the 2023 FIA European Top Fuel Championship.
  • The NHRA 4-Wide Nationals takes place over three days, from April 24-26, 2026.
State of Play
  • The Charlotte event is currently a one-race agreement.
  • Zetterström aims to attract additional partners for her 2026 NHRA schedule.
  • Returning partners include VP Racing Fuels and Dodge, alongside new partners like Simpson Racing and Bandero Tequila.
What's Next

As Zetterström prepares for her season debut, she will use the Charlotte event to showcase her team's performance and potential to prospective sponsors, aiming to secure further partnerships for the season.

Bottom Line

Ida Zetterström's partnership with GlobalSKU represents a strategic move that merges innovative technology with the fast-paced world of drag racing, potentially setting a new standard for future sponsorships in the sport.