The Los Angeles Rams are launching a reimagined version of the iconic film Friday, titled Thursday, as a centerpiece for their 2026 NFL Draft campaign. The project features prominent fans O'Shea Jackson Jr. and Destin Tucker, blending humor and culture while promoting the upcoming Draft. Filmed at the original setting of Friday, the film pays homage to the movie's Los Angeles roots and aims to celebrate local culture and creativity, as noted by Rams’ Chief Marketing Officer Kathryn Kai-ling Frederick. The project also kicks off various fan events, including the Zillow Draft House and the Rams Block Party, enhancing the excitement around this year's Draft festivities in Inglewood. This initiative aims to create a strong connection with fans while incorporating diversity in representation throughout the project.

By the Numbers
  • The film stars O'Shea Jackson Jr. and Destin Tucker, sons of Ice Cube and Chris Tucker.
  • A multi-day Draft celebration from April 23-25 at Hollywood Park includes a Block Party and Fan Fair.
State of Play
  • The film Thursday aligns with the NFL Draft, taking place the week of April 17, 2026.
  • Rams will host a series of fan events at Hollywood Park, including the immersive Zillow Draft House experience starting April 16.
What's Next

The Rams' ongoing marketing efforts will likely focus on integrating more local cultural references into their promotional materials, alongside interactive events for fans ahead of the NFL Draft. As the Draft approaches, engagement activities will continue to build excitement among Rams supporters.

Bottom Line

The Rams are not just promoting the NFL Draft; they are reinforcing their identity as a culturally significant team in Los Angeles, using a nostalgic touchstone to connect with fans. This campaign reflects a deeper commitment to community engagement and cultural representation, positioning the Rams as a team that truly embodies Los Angeles.