The 2026 Acura Grand Prix of Long Beach saw a significant increase in attendance compared to last year’s event, which celebrated its 50th anniversary. Grand Prix Association of Long Beach President Jim Liaw reported strong merchandise and concession sales, indicating a potential record-setting weekend with packed grandstands and bustling walkways. The event featured numerous racing competitions, with Alex Palou winning the NTT INDYCAR SERIES and a notable first win for Acura since its sponsorship began. Improvements made to the venue, including additional seating and new attractions, enriched the fan experience. The success of this year sets a positive precedent for the next event scheduled for April 16-18, 2027.

By the Numbers
  • The event is expected to surpass last year’s attendance of 50,000.
  • 10,000 new grandstand seats were added to the venue.
Yes, But

While attendance and sales numbers are promising, the reliance on record-breaking expectations can create pressure for future events. Additionally, sustaining this interest and attendance growth over upcoming years requires consistent quality experiences and notable performances.

State of Play
  • The weekend hosted six major racing events, showcasing diverse racing disciplines.
  • Fan feedback has been overwhelmingly positive, indicating strong community support.
What's Next

Looking ahead, the Grand Prix Association aims to implement additional enhancements in the venue and create a comprehensive marketing strategy to maintain audience engagement leading to the next race in 2027.

Bottom Line

The Acura Grand Prix of Long Beach continues to grow in popularity, underscoring the importance of delivering exceptional fan experiences and sustained improvements to ensure long-term success in motorsport events in the region.