Will Howard's transfer from Kansas State to Ohio State highlights his shift from underappreciation to newfound financial success. After leading Kansas State to a Big 12 Championship, Howard chose to leave due to discrepancies in NIL compensation, particularly as freshman teammate Avery Johnson secured a more lucrative deal. At Ohio State, Howard signed a one-year, seven-figure contract and helped the team win a national title, citing his previous experience at Kansas State as undervaluing his contributions. His decision underscores the increasing importance of NIL deals in college sports, altering how players navigate their careers.

By the Numbers
  • Howard signed a one-year deal worth over seven figures with Ohio State.
  • He has a four-year rookie contract with the Pittsburgh Steelers worth $4.45 million.
State of Play
  • Avery Johnson, the freshman quarterback at Kansas State, had signed a more lucrative NIL deal compared to Howard.
  • Johnson has a record of 15-10 as a starter and is gearing up for his senior season.
What's Next

With Howard now in the NFL, Johnson’s performance will be critical in demonstrating Kansas State's ability to utilize talent effectively. Kansas State's coaching continuity may affect both Johnson’s growth and team performance moving forward.

Bottom Line

Howard's transition to Ohio State exemplifies the reality of NIL dynamics in college football. As player compensation becomes increasingly critical, schools must either adapt or risk losing talent to programs that offer better financial support.