66% of first-time climbing gym goers never return. Here’s how to win them back

For a first-time climbing gym goer, it can be tough to get into the groove. At first, you’re greeted with onerous waivers. Then you have to try on uncomfortable shoes that many people have already worn. And then, you’re on your own to figure out what climbs you’ll try, most of which are way, way too hard, and you don’t understand what these strange V-things mean. It’s not the most accessible thing to do. And it’s likely part of the reason why Cassim Ladha, the CEO of Griptonite, a climbing gym software company, found the “churn rate” of gyms is…