LSU's athletic director Verge Ausberry criticized former coach Brian Kelly while praising new head coach Lane Kiffin for aiming to revive the program's connection with fans and alumni. Ausberry emphasized the importance of engaging with donors and reinforcing relationships, suggesting that Kiffin's approach will align more with the successful model established by Nick Saban. He noted that under Kelly, there was a disconnect between the coach, the program, and its supporters, which he aims to rectify with Kiffin's leadership.

By the Numbers
  • Lane Kiffin is expected to engage more with alumni and donors compared to Brian Kelly, who lacked connection.
  • Ausberry described a notable gap in communication and relationship-building under Kelly, stating, “There was no feel, there was no connection.”
State of Play
  • Ausberry is advocating for a return to a welcoming environment for former players, unlike the previous regime.
  • Kiffin’s style is characterized by openness and accessibility, aiming to rebuild the program's community ties.
What's Next

As Kiffin begins his tenure, expectations will be high for him to foster a collaborative environment that re-engages alumni and fans, potentially revitalizing LSU's football culture and performance.

Bottom Line

Under Kiffin, LSU is aiming to rebuild its reputation and relationships within its football framework, reversing the disconnect fostered during Kelly's leadership. The key takeaway is that a successful program requires stronger community engagement and leadership accessibility.