Jake Paul’s Most Valuable Promotions (MVP) successfully debuted in MMA with the record-breaking Ronda Rousey vs. Gina Carano fight on Netflix, creating a pathway for future events. Co-founder Nakisa Bidarian confirmed that MVP is committed to the MMA sector and aims to provide fighters with an alternative avenue that prioritizes their interests. The event's impressive viewership has generated interest in hosting more fights, although no specific plans have been finalized with Netflix yet.

By the Numbers
  • The Rousey vs. Carano fight set a new all-time U.S. viewership record for MMA.
  • Bidarian expresses a goal of hosting up to 12 events a year, or one per month.
State of Play
  • MVP aims to establish a consistent schedule and reliable talent for future events.
  • Critics have mentioned that the debut fight results were unbalanced, raising concerns about the matchmaking.
What's Next

MVP plans to explore partnerships beyond Netflix, looking into potential collaborations with other outlets like Amazon and ESPN. Bidarian hopes to secure consistent talent for upcoming events and possibly provoke rematches for fighters like Nate Diaz and Mike Perry. Additionally, there may be ongoing discussions with Gina Carano regarding future fights.

Bottom Line

MVP's debut showcases the potential for a viable alternative to the UFC in the MMA space, but they must now ensure they can replicate this success consistently. Their pathway forward hinges on establishing a reliable event schedule and compelling fight matchups to maintain viewer engagement.