The Canadian Football League (CFL) has announced landmark media agreements set to start in 2027, transforming its broadcast landscape. Key components include a renewal with Bell Media, which will continue as the majority broadcaster, and the introduction of DAZN as a new partner, enhancing international reach. These agreements cover all regular season and playoff games, with global availability in over 200 countries. YouTube will also engage as a Premier Platform Partner, further expanding the league's digital footprint and audience engagement.

By the Numbers
  • DAZN will stream all CFL games live and on-demand in over 200 countries starting 2027.
  • TSN will broadcast 60 regular season games and six playoff games, plus the Grey Cup, each season.
State of Play
  • The CFL is poised for growth through multi-faceted media partnerships.
  • Bell Media continues its long-term commitment, focusing on expanding fan access and engagement.
What's Next

The CFL aims to capitalize on these partnerships for increased visibility and fan engagement, particularly in international markets. As the league transitions to a digital-first strategy, the utilization of platforms like YouTube and DAZN is expected to attract new audiences. Future promotions and content initiatives will likely leverage this enhanced media coverage to drive interest in the league.

Bottom Line

This landmark media deal positions the CFL to significantly enhance its visibility and fan engagement domestically and globally, marking a pivotal moment in its evolution. By embracing innovative broadcasting approaches, the league is gearing up to redefine how fans interact with Canadian football, ultimately securing its relevance for the next generation.