Shedeur Sanders, quarterback for the Cleveland Browns, has made headlines by earning $17.7 million in licensing income from the NFLPA, breaking Tom Brady's previous record of $9.5 million in 2021-2022. This staggering amount nearly doubles Brady's earnings and highlights Sanders' commercial appeal despite a rocky start to his NFL career. The former standout at Colorado struggled initially but proved to be a fan favorite with a strong media presence and signature celebration. As he prepares for the upcoming season, he will compete for the starting quarterback position against Deshaun Watson.

By the Numbers
  • Shedeur Sanders earned $17.7 million in licensing income for 2025.
  • Tom Brady's prior record was $9.5 million in the 2021-2022 season.
  • J.J. McCarthy led the 2024-2025 season with $4 million.
  • In his rookie season, Sanders passed for 1,400 yards, 7 touchdowns, and 10 interceptions.
Yes, But

While Sanders' record-breaking earnings are impressive, his on-field performance remains under scrutiny as he seeks to solidify his role as a starting quarterback amidst competition and previous underwhelming statistics.

State of Play
  • Sanders is entering the 2026-2027 season with a starting position battle against teammate Deshaun Watson.
  • Despite being a fifth-round draft pick, he's garnered significant marketability due to his college fame.
  • His rookie season comprised seven starts, with a 3-4 win-loss record.
What's Next

As the new season approaches, Sanders will focus on proving his capabilities to secure the starting role and replicate his commercial success on the field, which could further enhance his licensing income.

Bottom Line

Shedeur Sanders' record-breaking licensing income signals his potential beyond the field, but to truly capitalize on this success, he must elevate his performance as a quarterback for the Cleveland Browns.