TRICON Garage is enhancing its team for the upcoming NASCAR Craftsman Truck Series race at Michigan International Speedway by bringing on Gardner White Furniture and Elite Rewards as new sponsors for driver Tanner Gray's No. 15 Tundra. Gardner White, a leading furniture retailer in Michigan, aims to leverage this partnership to highlight their commitment to customer service and quality. Black’s Tire continues its long-standing collaboration with Tanner Gray, adding to the excitement of the event. The race is set to be broadcast live on FOX Sports 1 on June 6, 2026.

By the Numbers
  • Gardner White Furniture operates 32 stores across Michigan.
  • Black’s Tire has been in business for 97 years and has over 1,200 employees.
State of Play
  • Gardner White and Elite Rewards join Black's Tire as sponsors for the No. 15 truck.
  • The Michigan race is a crucial event in the NASCAR schedule, attracting significant viewership.
What's Next

With the Michigan race approaching, fans can anticipate heightened competition and notable brand visibility for the sponsors involved. Future races may see these partnerships evolve, influencing marketing strategies within the NASCAR community.

Bottom Line

The collaboration among Gardner White, Elite Rewards, and Black's Tire with TRICON underscores a growing trend of local businesses leveraging sports sponsorships to enhance brand loyalty and community involvement, signaling a strategic movement within the NASCAR landscape.