The Hamilton Tiger-Cats have formed a three-year partnership with Forty Creek Whisky, enhancing the game-day experience at Hamilton Stadium. Kicking off with the 2026 home opener, the collaboration will feature revamped fan areas, increased pregame entertainment, and new engagement initiatives. Branding rights for concourse bars and whisky pouring rights across the venue will also be provided to Forty Creek. This partnership aims to create memorable experiences while celebrating the deep-rooted traditions of Tiger-Cats football.

By the Numbers
  • The partnership spans three years.
  • Forty Creek will manage branding rights at two concourse bars in Hamilton Stadium.
State of Play
  • Revitalization of fan spaces is set to start with the 2026 home opener.
  • The partnership includes the Battle of the Bands initiative and Whisky Weekend programming.
What's Next

Fans can anticipate a more vibrant atmosphere at games, along with exclusive events and entertainment leading into the 2026 season. Additional activations and fan engagement initiatives are expected to roll out as the partnership unfolds.

Bottom Line

This partnership not only elevates the game-day experience for fans but also strengthens community ties, further integrating Forty Creek into the Hamilton culture and fostering a deeper connection with the local sports scene.