Deidra Dionne, a Saskatchewan native and Olympic medallist, aims to elevate the CFL by spearheading a groundbreaking media deal with DAZN. This agreement marks the league's first exclusive streaming partnership, introducing a regular-season game every Saturday night and coverage during the initial playoff rounds starting next season. Dionne, Head of DAZN Canada, emphasizes the strategic importance of investing in Canadian sports heritage and acknowledges her familial ties to Saskatchewan, which deepen her commitment to the CFL.

By the Numbers
  • DAZN will stream a regular-season game every Saturday night.
  • The partnership includes all 81 regular-season games, with 60 on TSN and 21 on DAZN.
State of Play
  • DAZN is becoming the official global broadcaster for all CFL games, impacting audiences beyond Canada and the U.S.
  • The league is poised for a significant transformation as it embraces new viewing habits through streaming.
What's Next

As DAZN prepares for its debut with the CFL, fans and stakeholders can expect adjustments and innovative strategies to attract new audiences. Dionne's efforts will focus on understanding and enhancing fan engagement to build a stronger league.

Bottom Line

The elevation of the CFL through this strategic partnership with DAZN could fundamentally reshape the league's accessibility and profitability, driving growth and engagement for future generations.