Toronto's Cosmic Charlies cannabis shop is capitalizing on the upcoming World Cup tourism boom by selling unique bongs designed to look like the World Cup trophy. With the tournament kicking off in July, the shop is expecting an increase in foot traffic and sales, particularly as cannabis use is fully legalized in Canada. Owner Sean Kady has stocked only a few of these novelty items, intending to create buzz and cater to the influx of international visitors. An expected rise in weed sales, particularly around stadiums, positions the shop favorably in a vibrant, tourism-centric season.

By the Numbers
  • Weed sales in Ontario could potentially increase by 10% during the World Cup.
  • Canada will host 13 matches, with 6 in Toronto and 7 in Vancouver.
State of Play
  • Cosmic Charlies is strategically located within walking distance of BMO Field.
  • Vancouver's Inspired Cannabis Co. plans to enhance sales with promotions and World Cup-themed decor.
What's Next

As the tournament approaches, the demand for cannabis-related merchandise is likely to surge, prompting more shops to create unique offerings. There is also potential for increased regulation as public interest in cannabis grows among tourists. Stores could see higher traffic not only for cannabis but also for novelty products, leading to broader implications for local businesses.

Bottom Line

Innovative approaches like Cosmic Charlies' World Cup trophy bongs could set a precedent for cannabis retailers during large events. Merchandising novelty items aligned with major events presents opportunities to engage tourists, making store visits a memorable part of their experience in Canada.