Arthur and Josh Blank, key figures in Atlanta's sports landscape, emphasize their commitment to affordable fan experiences ahead of Atlanta's hosting of the 2026 World Cup. As owners of the Atlanta Falcons and Atlanta United, they believe keeping concession prices low fosters hospitality and respect for fans. Their vision includes a multipurpose Mercedes-Benz stadium and innovative training facilities for soccer in Atlanta, showcasing their belief that the city can thrive as a major sports market.

By the Numbers
  • Concession prices: $2 for soft drinks with free refills, and $2 for hot dogs, popcorn, or pretzels.
  • Atlanta will host eight World Cup games, including matches featuring European champions Spain.
State of Play
  • Atlanta is increasingly recognized as a significant soccer market in the U.S. due to its community support and investments.
  • The city’s MARTA transportation system will maintain its standard fare of $2.50 during the World Cup.
What's Next

As the World Cup approaches, the Blank family aims to leverage the event's popularity to enhance Major League Soccer's growth and visibility in the U.S. They anticipate an influx of fans and hope this translates into increased support for both Atlanta United and future NWSL endeavors.

Bottom Line

Atlanta’s commitment to fan-focused experiences and affordable pricing serves as a model for sports events, reinforcing the Blank family's philosophy that community respect and hospitality are paramount in sports ownership.