Boise State Athletics has been named a finalist for the 2026 NIL Store Awards as 'School of the Year' (Group II), highlighting its efforts to enhance the NIL (name, image, and likeness) program for its student-athletes. Competing against schools like Illinois State and South Florida, the winner will be selected via public vote by June 17. Boise State also ranked in the top five for three merchandising categories: Top-Selling School (Group II), Top-Earning Men's Sports Program (Bronco Football), and Top-Earning Female Athlete (Nora Hayd in beach volleyball). The online Bronco student-athlete apparel store, launched in March 2024, has generated significant revenue for athletes, enabling them to sell personalized merchandise. Fans can vote for Boise State daily until June 17.

By the Numbers
  • Finalist for 'School of the Year' among five institutions.
  • Ranked top five in three merchandising categories since July 2025.
State of Play
  • Public voting for the award is open until midnight on June 17.
  • The Boise State NIL Store generates direct revenue for student-athletes.
What's Next

With voting open, Boise State aims to rally support from its fanbase to secure the 'School of the Year' title. Results for merchandising awards will also be revealed on June 17, potentially boosting the program's visibility.

Bottom Line

Boise State's recognition as a finalist underscores its commitment to empowering student-athletes through the NIL initiative, showing the importance of community support in driving these efforts.