Josh Allen dominated merchandise sales in the 2025 NFL season, ranking first on the NFLPA's year-end player sales list. The Buffalo Bills quarterback outperformed notable stars like Patrick Mahomes and Saquon Barkley, who also made the top 10. Allen's success was bolstered by high jersey sales and strong performance in other merchandise categories. The top 10 list shows a clear quarterback dominance, with seven out of ten spots occupied by quarterbacks. This trend underscores the NFL's focus on quarterback talent and appeal.

By the Numbers
  • Josh Allen ranked first in merchandise sales during the 2025 season.
  • Seven out of the top 10 players in merchandise sales are quarterbacks.
Yes, But

While Josh Allen is currently leading in merchandise sales, the landscape is volatile, and his position could change quickly with standout performances from emerging quarterbacks. This indicates that future sales rankings may not favor established players as younger stars rise quickly.

State of Play
  • Merchandise sales data was collected from March 2025 to February 2026.
  • Prominent players in the top 10 include both established and rookie quarterbacks.
What's Next

Next season could see a shift in the sales rankings if promising young quarterbacks have breakout performances, posing a challenge to Allen’s top position. Watch for how player developments and team successes influence merchandise appeal in the coming year.

Bottom Line

Josh Allen's reign as the top merchandise seller highlights his superstar status, but the NFL's dynamic environment suggests that new talent could quickly reshape future sales dynamics. The focus on quarterback performance will remain critical for merchandising in the league.