Analisa Raffaelli, a Colgate University student and softball player, is gaining valuable experience as a Sports Marketing Intern at VaynerSports, a sports agency based in New York. Inspired by a connection through her assistant coach, Analisa's internship focuses on marketing within the football vertical, helping to promote over 150 NFL and college clients. Her role includes creative development and brand outreach, emphasizing the importance of being proactive and curious. Analisa balances her internship with summer training, highlighting time management as a key skill drawn from her athletic background.

By the Numbers
  • Internship at VaynerSports focuses on marketing for over 150 NFL clients.
  • Analisa's day includes researching brands and engaging in outreach in targeted market areas.
Yes, But

Some may question whether intern roles provide significant hands-on experience. However, Analisa's proactive approach in seeking connections and managing real tasks showcases how internships can indeed offer meaningful professional exposure.

State of Play
  • Analisa has been actively engaging with the VaynerSports team and other professionals in the industry.
  • She utilizes skills from her rigorous academic coursework to enhance her internship performance.
What's Next

As Analisa continues her internship, she aims to deepen her understanding of the sports marketing field and refine her career goals, focusing on building connections and expertise in athlete representation.

Bottom Line

For student-athletes, internships like Analisa's at VaynerSports provide essential opportunities to bridge academic knowledge with real-world application, highlighting the importance of networking and proactive engagement in career development.