Omaha Athletics has partnered with MCL Construction as the first-ever jersey sponsor for the Maverick Men's Basketball Program. This multi-year agreement positions Omaha as a leader among Summit League institutions and Nebraska NCAA Division I programs to feature a jersey patch sponsor. The NCAA recently approved Division I programs to include commercial logos on uniforms starting August 1, 2026, prompting this new revenue opportunity. Adrian Dowell, vice chancellor/director of athletics, emphasized the importance of innovative partnerships for the program's long-term success. MCL Construction aims to create a positive impact on the community through its support of student-athletes.

By the Numbers
  • Omaha is the first Summit League and Nebraska NCAA Division I institution to secure a men's basketball jersey patch sponsor.
  • MCL Construction has been a prominent partner in supporting various athletic initiatives, contributing to the Omaha Athletics Training Facility and Clubhouse projects.
State of Play
  • The jersey sponsorship aligns with the NCAA's recent rule change allowing more commercial logos on uniforms.
  • The agreement will enhance financial support for Omaha Athletics, which is strategizing for long-term revenue sharing success.
What's Next

Expect further announcements regarding potential jersey patches for other Maverick sports teams as the NCAA's new guidelines take effect. This partnership could also inspire other universities to pursue similar sponsorships as they adapt to evolving collegiate athletics. Additionally, continued collaboration with MCL Construction may lead to more initiatives benefitting student-athletes.

Bottom Line

This pivotal agreement with MCL Construction illustrates Omaha Athletics' commitment to innovation and community engagement, paving the way for enhanced support for student-athletes. As financial landscapes evolve, such partnerships will be vital for sustaining programs amidst changing sponsorship norms.