Notre Dame and SoFi Technologies have entered a landmark multi-year partnership, making SoFi the official financial services partner of Notre Dame Athletics. Notably, SoFi becomes the first non-apparel brand to feature as a jersey patch on Fighting Irish uniforms. This collaboration aims to enhance the student-athlete experience, with initiatives targeting scholarships, financial education, and career development. Key offerings include the SoFi Champions Scholarship, honoring walk-on student-athletes, and a dedicated student-athlete services hub for financial planning resources. The partnership reflects both organizations' commitments to fostering leadership and ambition among Notre Dame's student-athletes.

By the Numbers
  • SoFi will introduce the SoFi Champions Scholarship, awarding full tuition annually to one men's and one women's walk-on student-athlete.
  • SoFi has 14.7 million members utilizing its financial services.
State of Play
  • This partnership represents a shift in collegiate athletics, integrating financial education into student programs.
  • The collaboration enhances Notre Dame's “4 for Forever” initiative aimed at supporting all student-athletes.
What's Next

The partnership is expected to roll out additional financial programs and resources for student-athletes, enhancing their academic and athletic experience. Further opportunities may include tailored events and financial literacy workshops as part of the initiative.

Bottom Line

This partnership between Notre Dame and SoFi not only elevates the financial well-being of student-athletes but sets a new standard in collegiate athletics, demonstrating the importance of financial literacy in academic and athletic success.