Ohio State and Notre Dame unveiled new jersey patches for the season, with Ohio State featuring JPMorgan Chase and Notre Dame aligning with Sofi. This partnership highlights the growing role of major brands in college athletics. The discussion also touches on the Big 12’s collaboration with Monster Energy, raising questions about brand prominence in college sports.

By the Numbers
  • Ohio State taps JPMorgan Chase for its jersey patch.
  • Notre Dame partners with Sofi for brand visibility this season.
Yes, But

While Ohio State and Notre Dame's partnerships showcase big brands, the impact of these deals on team revenue and image remains to be seen, especially in comparison to other conferences like the Big 12.

State of Play
  • Jersey patches are increasingly becoming a common revenue source in college sports.
  • Brand partnerships are evolving, reflecting the financial dynamics and opportunities within college athletics.
What's Next

The success of these brand collaborations may influence future deals across college sports, potentially leading to more significant partnerships and revenue streams for programs.

Bottom Line

The move by Ohio State and Notre Dame to embrace brand partnerships reflects a larger trend in college sports, with the potential to reshape the financial landscape for athletic programs significantly.