Flavio Briatore recounted efforts with Donald Trump to bring Formula 1 to New Jersey, a plan that started before F1's current American success. They pitched the idea to Bernie Ecclestone after the sport's ties with Indianapolis faltered post-2007. Despite initial discussions, the grand prix initiative faltered due to the perception of F1's low profile in the U.S. market at the time. The proposal eventually evolved into the Grand Prix of America, which never materialized, while Austin was established as F1's American anchor in 2012. Briatore credits current F1's boom to Liberty Media's more accessible commercial strategy.

By the Numbers
  • Prior proposals included a planned Grand Prix of America at Port Imperial, targeting a 2013 debut.
  • Current F1 events in the U.S. attract around 500,000 attendees, with sold-out races in Austin, Miami, and Vegas.
State of Play
  • Formula 1 has seen record attendance and popularity in the U.S. recently.
  • Liberty Media's changes have significantly influenced F1's marketing and commercial strategies.
What's Next

The growing popularity of F1 in the U.S. may lead to renewed interest in expanding races on the East Coast, potentially including new discussions around New Jersey. As F1 continues to evolve its presence, further strategic partnerships and promotional efforts are likely.

Bottom Line

The missed opportunity for a New Jersey grand prix underscores how dramatically Formula 1's landscape has evolved in America, suggesting ongoing potential for expansion and audience engagement in the future.