Aiden Lao has been appointed as the new Strategic Communications Assistant for the University of Findlay athletic department, effective immediately. In this key role, he will manage media relations, social media, and communications for various athletic programs, significantly enhancing the department's outreach and engagement. Previously, Lao worked at Capital University, overseeing athletic communications and marketing, where he improved coverage of student-athlete achievements. His background as a former Findlay baseball player who holds multiple program records bolsters his connection to the university's athletic community. The department aims to leverage Lao’s experience to elevate its media presence and fan engagement.

By the Numbers
  • Lao holds University of Findlay baseball program records for hits, runs scored, games played, and at-bats in a single season.
  • He earned his undergraduate degree in Sports Business Strategies and Marketing in May 2024 and his MBA in May 2026.
State of Play
  • Lao's return comes at a time when increased media coverage of student-athletes is critical in collegiate athletics.
  • The athletics department has 22 NCAA Division II programs that will benefit from Lao's communications expertise.
What's Next

Moving forward, Lao will implement new strategies to enhance the visibility of Findlay student-athletes and elevate the department's overall media strategy. This aligns with the university's goals of increased fan engagement and program promotion, aided by additional content creation across various platforms.

Bottom Line

Aiden Lao’s appointment marks a strategic step for the University of Findlay to bolster its athletic communications, anticipated to yield improved visibility and engagement for its athletic programs, thereby fostering a stronger community connection with fans and alumni.