Northwestern Athletics has unveiled a new campaign to commemorate the old Ryan Field through a dedicated online platform, CollectNU.com, launching on August 14. This initiative coincides with the renovation of Ryan Field ahead of a Big Ten game against Penn State on October 2, marking 100 years since the stadium first hosted football. CollectU, a Northbrook-based company, is partnering with the university to offer authenticated memorabilia, ensuring that fans can own a piece of the storied history of Wildcat football. Proceeds will support Northwestern Athletics and its student-athletes, while featuring unique collectibles like old stadium signage and artisan prints.

By the Numbers
  • The campaign launches on August 14, ahead of a Big Ten matchup on October 2.
  • Items available include limited box seats, sections from the old stadium, and unique architectural prints.
State of Play
  • The new Ryan Field is set to open for the upcoming season with significant renovations completed.
  • Authenticity guarantees accompany every collectible, enhancing their value to fans.
What's Next

As the season progresses, fans can expect additional memorabilia launches and auctions, creating ongoing opportunities to celebrate the rich history of Wildcat football. Future collaborations with other universities may also arise, expanding the reach of CollectU's collectible initiatives.

Bottom Line

This campaign not only preserves the cherished legacy of Ryan Field but also empowers fans to own a tangible piece of their college sports history, all while supporting future athletic endeavors. Northwestern's strategy blends nostalgia with community engagement, establishing a bridge between past and present.