The Green Bay Packers celebrated 16 years of their "First Downs for Trees" initiative, having planted a tree at Ledgeview Park. This program contributes trees to Brown County communities based on the previous season's first downs scored by the Packers. In 2026, they donated 394 trees across 16 communities, providing an estimated $1.8 million in total lifetime benefits related to air quality and stormwater management.

By the Numbers
  • 394 trees donated this year, benefiting 16 local communities.
  • Since 2011, a total of 7,938 trees have been planted, providing approximately $36 million in lifetime benefits.
State of Play
  • The program's corporate partner, Green Bay Packaging Inc., plays a crucial role in its success.
  • Participating communities this year include De Pere, Green Bay, and Pulaski, among others.
What's Next

The Packers will continue their commitment to environmental sustainability by further enhancing tree planting initiatives alongside their recycling programs at Lambeau Field. Continued collaboration with local nurseries and community partners is expected to expand the program's impact.

Bottom Line

The "First Downs for Trees" program exemplifies effective corporate responsibility and environmental stewardship, yielding substantial ecological benefits while increasing community engagement. This initiative not only contributes to greener communities but also showcases the long-term financial returns of investing in sustainability.