SMU Football has released its promotional schedule for the 2026 season, featuring seven home games. The kickoff event is on September 12 against UC Davis, where fans are encouraged to wear white. The first 2,000 students will receive crowns supporting quarterback Kevin Jennings' Heisman campaign, and the first 5,000 fans will get temporary tattoos. Other highlights include Family Weekend on September 26 and a Stripe Out for Salute to Service on October 17. The season culminates with Homecoming and Senior Day on November 14 against Wake Forest, honoring a distinguished senior class.

By the Numbers
  • First 2,000 SMU students at the UC Davis game will receive crowns.
  • The first 5,000 fans at the same game will get temporary tattoos.
  • Over 4 home games feature special giveaways for students, including fanny packs and light-up sticks.
State of Play
  • SMU is enhancing fan engagement with multiple themed events throughout the season.
  • The promotional initiatives aim to boost attendance and create a vibrant game atmosphere.
  • Color themes and giveaways are designed to foster community and school spirit.
What's Next

The promotional efforts aim to not only increase ticket sales but also strengthen the fanbase as the season progresses. With various themed games planned, SMU seeks to build excitement around Jennings' Heisman candidacy and overall team performance. Expect ongoing announcements as the season approaches.

Bottom Line

SMU's 2026 football promotional schedule focuses on fan engagement and memorable experiences, highlighting the team's aim to connect with its supporters through themed events and exciting giveaways. This approach is essential for fostering a loyal fanbase and enhancing the overall atmosphere at Ford Stadium.