Elite Motorsports has formed a strategic partnership with Polaris, enhancing the intersection of high-performance drag racing and off-road adventure. This collaboration will feature Polaris branding on Elite's vehicles, including Pro Stock and Top Fuel machines, and aims to engage fans through lifestyle content and influencer collaborations. The partnership promises to transcend traditional motorsport sponsorship, focusing on community building and shared experiences both on and off the track.

By the Numbers
  • Polaris branding will debut on Elite Motorsports vehicles at the NHRA Brainerd Nationals (August 21-23, 2026).
  • Elite Motorsports features six Pro Stock drivers and a Top Fuel dragster driven by Tony Stewart.
State of Play
  • The contract emphasizes digital and social engagement alongside traditional motorsports branding.
  • Content will be shared through various platforms throughout the remainder of the 2026 NHRA season.
What's Next

Look for expanded lifestyle content offerings aimed at attracting new audiences, as well as cross-promotional campaigns featuring both brands. There may be interactive fan festivals and collaborative events that leverage both motorsports and off-road experiences.

Bottom Line

This partnership signals a progressive shift in how motorsports teams engage with fans, showcasing the fusion of racing with outdoor lifestyle branding. Elite Motorsports and Polaris aim to not only bolster their market presence but also foster a deeper connection with their communities.