Bandero Premium Tequila is making a significant presence at the NHRA U.S. Nationals, the sport's biggest event, scheduled for Sept. 4-7. Alexis DeJoria and Ida Zetterström will represent the brand in a Funny Car and a Top Fuel dragster, respectively. This collaboration not only highlights Bandero's commitment to drag racing but also showcases their support for accomplished female drivers. Both DeJoria and Zetterström bring notable racing credentials, with DeJoria being a past U.S. Nationals champion and Zetterström a 2023 FIA Top Fuel champion.

By the Numbers
  • 2026 marks the first year Bandero fields entries in both Top Fuel and Funny Car categories.
  • DeJoria won the U.S. Nationals Funny Car title in 2014.
State of Play
  • DeJoria will race for John Force Racing in the Bandero Café Funny Car.
  • Zetterström's Top Fuel dragster will be backed by Shawn Reed Racing and feature GlobalSKU branding.
What's Next

Following the U.S. Nationals, both drivers aim for further success in their respective categories, looking to build on their performances and solidify Bandero's presence in the racing community. The outcome could pave the way for future sponsorships and partnerships within the sport.

Bottom Line

Bandero Premium Tequila's participation in both Top Fuel and Funny Car reflects a strategic move to enhance its brand visibility while supporting female athletes in motorsports. This partnership could lead to increased fan engagement and opportunities for growth within the NHRA.