The NFL has unveiled the second wave of “Rivalries” uniforms featuring the Chicago Bears, Indianapolis Colts, and Detroit Lions, set to debut this season. Each team will wear the special uniforms during one home game against a division rival. The uniforms will be part of their lineup for the next three years and follow the initial launch last year involving other divisions. The Colts, Lions, and Bears' designs reflect their unique identities and feature elements honoring their history.

By the Numbers
  • The Colts' “Anvil Strike” uniform debuts on September 27 against the Texans.
  • The Bears will wear their “Return of the Monsters” uniforms on Christmas Day against the Packers.
  • The Lions’ “Defend the Den” uniforms will be showcased on November 1 against the Vikings.
State of Play
  • The uniforms will be showcased across a limited number of games this season against key rivals.
  • The “Rivalries” uniform program will expand with more teams debuting designs in the 2027 and 2028 seasons.
What's Next

As the season progresses, the fan response to these new uniforms may influence future designs and the expansion of the Rivalries program. The anticipation for the Bears' Christmas Day game could reignite local team rivalries and drive merchandise sales.

Bottom Line

The introduction of these Rivalries uniforms not only enhances team branding but also strengthens fan engagement by celebrating historic rivalries in the NFL, potentially driving excitement and attendance in the coming games.