Boise State Athletics and JLab Team Up with Top College Football Athletes as Part of New Class of NIL Playmakers

National partnership reinforces Boise State’s position among college football’s premier programs and gives Bronco quarterback Maddux Madsen a national platform BOISE, Idaho – Boise State Athletics and JLab, a leading personal technology and audio brand, today announced the fifth edition of JLab Playmakers, bringing together standout student-athletes from some of the most prominent programs in college football, including Arkansas, Boise State, Houston, Indiana, Ohio State, Oklahoma, Vanderbilt, and Washington. The partnership places Boise State alongside a select group of nationally recognized college football programs and provides another platform for the Broncos and their student-athletes to connect with fans on a…