Spectrum Teams Up With UK Athletics to Open Spectrum Studio, Official Home of Wildcat Storytelling

Multiyear agreement names Spectrum an Official Partner of the Kentucky Wildcats and expands fan content and NIL opportunities. Key Takeaways Spectrum named an Official Partner of the Kentucky Wildcats under a new multiyear agreement. Spectrum secured naming rights to the new Spectrum Studio, home to UK Athletics’ flagship shows, podcasts and digital programming. The studio also gives student-athletes professional-grade tools to build their personal brands. Spectrum will work with select UK student-athletes on Name, Image and Likeness (NIL) opportunities. LEXINGTON, KY – Spectrum, America’s Connectivity Company, today announced a multiyear partnership with UK Athletics, naming Spectrum an Official Partner of…