More than a Hashtag: #EastTexasTough has become Foundational for Carthel’s Lumberjacks

NACOGDOCHES, Texas – In the heart of the Lone Star State’s Piney Woods, there’s a three-word phrase that has become a rallying cry for the region’s flagship collegiate football program. Sure, it looks great on a t-shirt and it’s an informative hashtag to follow on social media. But that’s just the start. #EastTexasTough is as deeply rooted in eighth-year head coach Colby Carthel ‘s Stephen F. Austin football program as the pine-laden forests blanketed throughout the Oldest Town in Texas and the surrounding region that it represents. “Just trying to get back to who we are at our core,” noted…