Todd Bowles’ Bucs Are Entering The “Attitude Era”

The Bucs’ attitude adjustment this season mirrors one of the greatest marketing changes in entertainment history. In 1997, Vince McMahon famously shifted his then family-friendly WWE show to a more edgier and intense product. WWE, at that time, was getting pushed around by rival promotion WCW in the battle for TV ratings supremacy. McMahon knew there needed to be a change, and outrageous, over the top gimmicks such as Doink the Clown and T.L. Hopper no longer were going to cut it. Seemingly overnight, WWE underwent an attitude adjustment. Now leading the charge of the company’s new era were superstars…