Chelsea Faces Trademark Showdown with Software Firm Chelsea AI Ventures

Hiring the best available manager, buying a reliable goalkeeper, making a profit on Enzo Fernandez. Chelsea Football Club have got a lot right recently. But there was a moment last week when it looked as if they might be about to score a public relations own goal of epic proportions. Thankfully, common sense prevailed and Chelsea swerved the risk of joining Victoria Beckham, Iceland Foods and Liverpool FC, among others, in future listicles of famous losers in trademark disputes. If you have no idea what I am banging on about, neither did Ben Auffarth when he received a letter, via…