College sports’ 20 most lucrative apparel deals: Penn State, Tennessee anchor Adidas’ surge, Nike second

Getty Images Major apparel companies are shelling out record-setting dollars in the fight to outfit the biggest brands in college sports and it’s becoming increasingly more expensive to do so. Paying for visibility, brand recognition and access to passionate fan bases is the objective for Nike, Jordan Brand, Adidas and Under Armour. Those four apparel and uniform suppliers make up nearly all of the Power Four this season, with Boston College being the lone exception with New Balance. The monopoly of sorts begins with Nike and Adidas, the two major players who dominated the Big Ten and SEC. Every nationally…