UAB Medicine Expands Partnership with UAB Athletics

BIRMINGHAM, Ala. – Two of the University of Alabama at Birmingham’s key brand drivers, UAB Athletics and UAB Medicine, announced an expanded five-year partnership Monday that will significantly increase UAB Medicine’s presence across Blazer Athletics, including new branding on select UAB uniforms and competition equipment. As part of the expanded relationship, the UAB Medicine logo will be featured on the primary game jerseys for both UAB men’s and women’s basketball. UAB Medicine branding will appear on football helmet bumpers as well as baseball and softball helmets. “UAB’s academic, athletics and health care enterprises are all united by a shared commitment…