Ferrum has hired Ta-Rel Franklin as an assistant men’s basketball coach, adding a coach and administrator with experience across NCAA Divisions I, II and III. He joins first-year head coach James Johnson’s staff after working in recruiting, player development and basketball operations at six college programs.

By the Numbers
  • More than 11 years of collegiate coaching and basketball operations experience.
  • 6 college programs across 5 regions of the country.
  • Cal Poly improved from 10 wins to 17 in 2023-24 and reached the WNIT.
  • Franklin’s Alderson Broaddus team beat No. 13 Charleston in 2023.
Bottom Line

Franklin brings Ferrum broad recruiting and program-building experience as Johnson begins his first season leading the Panthers.