The Dallas Cowboys have recognized the newly formed Dallas Cowboys Cheerleaders Association as the squad’s collective bargaining representative, clearing the way for negotiations over pay and working conditions. The move follows years of criticism over limited compensation and benefits, including the lack of health insurance. Whether bargaining leads to further improvements remains to be seen.

By the Numbers
  • One veteran said she earned $15 an hour and $500 per appearance in 2024.
  • After a reported 400% raise for the 2025 season, veteran cheerleaders could earn more than $75 an hour, she said.
  • A former cheerleader claimed she averaged $15,000 across her seasons with the squad.
Yes, But

The reported raise changed pay for game days and other appearances, but did not add health insurance. A previous cheerleader union—the Buffalo Jills—did not last; the squad suspended operations in 2014 amid a lawsuit alleging underpayment and mistreatment.

What's Next

The DCCA and the Cowboys are set to begin collective bargaining. Negotiations will determine whether the cheerleaders secure better compensation, benefits, and working conditions.

Bottom Line

Union recognition gives the cheerleaders a formal seat at the negotiating table; the real test is whether bargaining turns years of pay concerns into lasting improvements.