Utah Valley has named CenCore Group founder and CEO Adam Fife general manager of its men’s basketball program, adding business leadership to support operations, resource development and long-term planning. Fife will work with coach Todd Phillips as the Wolverines prepare to move to the Big West in 2026-27.

By the Numbers
  • Phillips’ record at Utah Valley: 66-34 overall and 40-14 in conference play.
  • The Wolverines have won 25 or more games in each of the past two seasons and made the NIT in 2025 and 2026.
  • Utah Valley claimed outright WAC regular-season titles in 2024-25 and 2025-26.
State of Play
  • Fife is expected to contribute strategic and organizational support alongside Phillips and his staff.
  • Utah Valley is preparing for its first season in the Big West in 2026-27.
Bottom Line

Utah Valley is pairing a successful coaching staff with added business and organizational expertise as it takes the next step in a new conference.