The Green Bay Packers and Kansas City Chiefs will open a joint, three-day pop-up store in Munich during the NFL’s November visit to Germany. The teams won’t play there this season, but the store gives fans a chance to shop team gear and connect with the Packers without traveling to Lambeau Field. Packers merchandise will include Oktoberfest-inspired items, while a separate Packers Huddle will bring fans together for activities and appearances by Packers legends Randall Cobb and Scott Wells.

By the Numbers
  • The pop-up store runs Nov. 12-14 at FancyRosi Studio in Munich.
  • The Packers Huddle is Nov. 14, from 5 to 9 p.m., at Nachtkantine.
  • This is the Packers’ second international pop-up store; the first was held in Berlin last year.
  • Planning began nearly a year ago, and the teams’ Munich site visit took place in May.
Yes, But

The Packers say international retail is still relatively new, and the project involves complex sourcing, shipping and coordination. The Berlin event provided lessons, but each market has different fan preferences—one reason the team sought input from local contacts when choosing Munich merchandise.

What's Next

The teams will use fan response and sales to inform future international events and merchandise offerings. Packers Huddle attendees are asked to register in advance.

Bottom Line

The store is more than a retail experiment: it’s a way for the Packers to turn international interest into a closer connection with fans—and learn how to keep building that relationship.